SCHUH, Oxford Street London

Project Overview

Schuh Oxford Street, London, has had an upgrade. Their shiny new refit includes fresh white walls, bold LED signs and next level footwear from the big brands.

RoC has worked with Schuh on previous flagship stores and our Special Projects team was delighted to have been selected to assist with their new 2020 Concept Design at London’s Oxford Street store.

The brief was to provide a structural design to remove a stair and infill at ground floor to the front of the store, thereby creating additional premium ground floor space at the shop window and providing additional stockroom space required by a modern footwear company.

A design was provided to engage the landlord and keep the crucial approval process moving to facilitate an early start for the year.

Although the structure was unable to be revealed prior to works commencing, by working alongside the contractor and Project Management team, RoC was able to quickly respond providing an alternative practical design whilst satisfying landlord requirements and gaining prompt approval.

The new 2020 concept for Schuh Oxford Circus looks fantastic. Our Special Projects team are proud to have been part of the team that delivered it.


During the commencement of the works it became apparent that a former masonry lift shaft required additional structural works to maintain its structural stability and adaptation for a footwear delivery system. Again our Special Projects team responded quickly by providing an innovative practical solution to minimise disruption by inserting pre-fabricated steel frames within openings.

Project Details
ProjectSCHUH, Oxford Street London
DisciplineSpecial Projects
ArchitectBriggs Hillier
Project DurationCompleted March 2020
With the successful opening of Oxford St, firstly just wanted to say thanks to everyone for a fantastic job! Feedback so far has been great from customers and client. The store looks AMAZING!
Adrian Briggs, Creative Director - Briggs Hillier

Anthony, you and your colleagues really understand the pressures of our programme, and are important contributors to the Design Team. We are looking forward to the next project, whenever that might be.
Scott Renton, Head of Store Development at SCHUH
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